In collaboration with Converse Marketing, Arsenal Media helped Caterpillar Global Mining introduce an innovative new digital program branded as Touchpoint. Initially introduced last September during MineExpo, Touchpoint is a multi-platform, multi-language, multi-destination digital gateway to the Caterpillar Global Mining products and brand story. It includes a 3D touch screen experience boasting high quality video game technology and graphics, an iPad app, an augmented reality station and augmented reality web experience.