Case Study: Touchpoint – The Caterpillar Global Mining Experience

In collaboration with Converse Marketing, Arsenal Media helped Caterpillar Global Mining introduce an innovative new digital program branded as Touchpoint. Initially introduced last September during MineExpo, Touchpoint is a multi-platform, multi-language, multi-destination digital gateway to the Caterpillar Global Mining products and brand story. It includes a 3D touch screen experience boasting high quality video game technology and graphics, an iPad app, an augmented reality station and augmented reality web experience.