The movie-going audiences of today expect an experience surrounding the movie, enhancing the trip to the cinema. To ramp things up for their audiences, Cinemaxx turned to Christie 360.
Our team built Cinemaxx an Immersive VIP Experience--a 62-foot-long digital corridor featuring three content zones. We also delivered the Cinemaxx Hyperstation, a huge, playful interactive wall offering a variety of games and activities. They can take a picture of themselves and get “poster-ized,” test their movie I.Q. with a trivia quiz, and interact with the Hyperstation by playing Popcorn Catcher or painting on the Particle Canvas.
Cinemaxx asked and we delivered a maxximum cinema experience.